把这当作是一个在删掉企业官网上展现的宣传策划內容（见10月11日）。A group of Internet crisis public relations companies that claim to be professional in disaster relief on the Internet, with posting or deleting posts as the key business process, seems to be developing into a manufacturing industry.
Xinhua News Agency
Mengniu Dairy's slander highlights the blending of the manufacturing industry and the lack of physiological media PR
The lack of regulation and restraint mechanisms in the media public relations manufacturing industry, intentional marketing and promotion, and other ways to harm the reputation of the manufacturing industry
Mengniu Yili reprimanded the other party for slandering the other party. At one time, the public relations company was involved in the hurricane wave.
This hurricane is reflected in the rapid development trend of corporate market competition. The expansion of market capacity has caused confusion in public relations companies. It is very much accompanied by the prevalence of public relations companies in the Internet crisis, operators, and non-traditional methods such as deliberate marketing and promotion. The implementation of non-traditional media public relations methods has caused great damage to the credibility of all media public relations manufacturing industries and customer companies.
The underlying reason is the lack of an online public opinion supervision system in my country's media public relations manufacturing industry. Guo Bianmin, deputy director of the Beijing International Media Public Relations Research Association, stated that because of the diversity of public relations companies, the research group cannot stop small and medium-sized enterprises.
Multinational companies leading to PR
Multinational companies rely on media public relations to promote business processes into the Chinese market and promote the gradual rise of regional public relations companies
Zhang Zhuo, the boss of a well-known public relations activity company, has been the senior executive of three public relations activity companies since he joined the public relations activity company in 1998. He has been a journalist for nine years before entering the media public relations. Last year, Zhang Zhuo founded his own public relations company.
The emergence of PR companies in my country originated from the entry of multinational corporations into the Chinese market.
After multinational companies enter the Chinese market, they must use public relations to promote the development of business services. Under the stimulus required, the international PR company accompanying its long-term collaboration entered the Chinese sales market and became the first batch of media PR practitioners. Even under such circumstances, well-known public relations companies are also entering my country to find gold.
Zhang feels that this is related to the rapid development trend of Internet media. Several large and medium-sized PR companies and Internet media have rapidly increased their market share. Internet media public relations have the characteristics of quick results and low cost, so many small public relations companies have added the Internet media public relations industry, which has led to this kind of confusion.
The management of a public relations company stated that non-traditional media public relations methods are now focused on Internet technology, capturing landscapes, capturing shadows, and even unknown whereabouts. In some online marketing companies, Internet game players are very acrimonious, misinterpreting or exaggerating or even distorting the facts. They publish posts in a well-known community, hire many seamen to flood, and then copy them to a large number of websites. Afterwards, they contacted the Internet media to conduct interviews to increase their visibility and authority, and then further expanded on the Internet.
Many technical professional media public relations personnel know little about online media public relations. Lin Xiao, the public relations director of a manufacturing company, stated that if you delete negative news and posts, you can find them and think that they mainly post and delete posts.
Founder and CEO of Shanghai Netcom Telecom Development Strategy Co., Ltd. Publishing and deleting posts is only the basis and at least part of the Internet crisis public relations enterprise. The key to testing the professional skills of online PR companies is the overall planning of creativity.
Take the Internet public relations strategy enterprise as an example, its business scope is: news report plan planning, press conference, vicious event plan planning, vicious event implementation, forum promotion, etc.
The company was founded in 2008. Before she became a public relations activity company, she was a community forum and understood the Internet operation model, which was one of the initial Internet promotion.
A senior writer at Tianya told reporters that he has contacts with many Internet technology public relations companies. According to what he knows, Internet technology public relations companies just started to appear around 2005. When Internet technology was just beginning to be fashionable, many Internet technology celebrities founded such companies with the assistance of understanding Internet technology.
The manufacturing industry data survey report shows that in 2008, Internet crisis public relations accounted for 6.3% of the total media public relations sales market output, with a market share of approximately 880 million yuan. This is a great fresh birthday cake, waiting for a fight.