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    Todayistheindustry'sannualhighlight-315Galaisabouttokickoff.315EveningPartyisatestoftheabilityofcorporatepublicrelationsactivities,butalsotheadvertising,publicrelationsdogs"day".Thisnight,afewjoyafewsorrow,somepeoplehappilybeatthegongsanddrums,livelywholenight;Alsosomepeoplescoldfatherscoldniangdoubtlife,hardtosleepanight.Inthefaceof315,inthefaceofthepublicrelationscrisisthatmaybebroughtbythelist,orthepublicopinioncrisisinthedailyoperation,therehavebeenavarietyofonlineanalysis,variousmethodsandguidance,butgenerallyspeaking,thetheoryisnoteasytounderstand.Publicrelationsaimstobuildaharmoniousexternalenvironmenttoshapetheimage,balanceinterests,coordinaterelations,optimizetheenvironment,andtheninfluencethepublic,whichhasitsownvalueofexistence.GoodPRcanalsobeabridgebetweenbusinessandsociety.Buttoomuchofagoodthingcanbedone,andthingsclearlychangedwhenPRbecameatooltocalmthingsdownandeventocurryfavorwiththemediaandgovernmentdepartments.Carefulpeoplewillfindthateveryyear"315",publicrelationsofallkindsstarttoberestless.Thepublicrelationsdepartmentoftheenterpriseitselfgoeswithoutsaying,thepublicrelationscompanyinthesociety,crisispublicrelationsexpertsandsoonalsocomeoutinsuccession,guess315rightprotectionfieldandhotspot,trytoshowone'sskillinthenext"315"economy.Someenterprisesthatareoftenbesetwithcomplaintsareevenmoredesperate.Theyarewillingtospendalotofmoneytodeveloppublicrelationsstrategiestoensureasmoothpassingofthe"315".Allthisrestlessness,allthisfiddling,allthismanoeuvringmaygivecompaniesashotinthearmandmakethemalittlecalmerinthefaceofawaveofactivism,butmoreoftenthannot,it'sjustadealforso-calledprprofessionals.Sothebuildingofthesocialcreditsystem,nottomentiontheburn.CCTV315Galahasbeenbroadcastfor27yearssince1991.Now,the315Galahasawiderspreadandgreaterinfluence,andnaturallyitcanwinmoreadvertisingmoney.However,inrecentyears,thecontroversyandcredibilityofthesituationisfrequentlyquestioned,whetherthe315galacancarrythehighexpectationsofthenationalaudience,thereisalsoaquestion?Intoday's315,enterprisesshouldnotjustblindlytodoagoodjobinpublicrelations,ifyouwanttoreallydoagoodjobincrisispublicrelations,butalsofromtheirownstart!