企查查开庭公告信息怎么删除UsedCarPRWars:Reflectionsbehindahandfulofmaliciouslystirring


    Thecurrentusedcare-commerceisregardedasa"bigmeat"intheInternetfield.Itsrapiddevelopmentislikethewind,fiercelikethefire,whichnaturallyleadstonumerouscompetitors.


    C2C,B2C,C2B,allkindsofmodelsofusedcare-commerceisplayingagoodgame,iskillingbayonetseered.Itwasaccompaniedbyconstantartilleryfire.Thereisnoway,wheretherearepeople,thereareriversandlakes,riversandlakes,therearedisputes.Thedisputeisceaseless,rightandwrongisceaseless!


    Injustafewdays,Uxinhasbeenonthecuspofa"datafraud".Thespecificjavelindaggerisa"wemedia"thatquestionedthevehicleresourcesofUxin,saying,"Ofthe1.8millionvehiclesonTheused-carplatformofUxin,only80,000arereal."


    Uxinhasbeenhacked,andsomepeoplewillprobablyapplaudthat.Afterall,treebigwind,robbedotherpeople'scake,donotletpeoplehateitisalie,puremovestooltowatchthefun,lesttheworldisnotdisorderlyestimatealsoalotofpeople.


    Inresponse,UsinusedcarsmadeaseriesofPUBLICrelationsprocessing,andissuedastatement.Fromthepointofviewofpublicrelations,thistimeUxinisdoingacleverresponse!Behindthewholeevent,itisalsoworthponderingoverby"wemedia"people,traditionalmediaandenterprises.


    1


    Firstofall,uxin'spublicrelationsresponse.


    ThebacklashagainstUxin's"datafraud"hasbeenfierce.Somepublicrelationsexpertspointedoutthatuxin'scrisisisnotanisolatedincident,butacontinuoussmear,isaclearformulaandpush.


    Atfirst,onFebruary9,weMediapublishedanarticletitled"Heavyweight!Manysecond-handcarsofUxinareafraidofthedilemmaofdatafraud".Soonafterthearticlewaspublished,itwasimmediatelyforwardedtoseveralnetworknewssourcesforfollow-up.ThenitintensifiedthecommunicationonZhihu,followedbycitingthequalitativefalsificationofinformationsources,andputforwardtheso-calledUxinfinancingBPastheargumenttoleadthetargettoinvestors.FromFebruary9thtoFebruary14thandFebruary20th,theintervaltimewasalmostthesame.


    "Ifthereissuchadiscrepancyinthedata,areyouplayingdress-downwhenyou'reaninvestmenthouse?""Onenetizensaid.Therefore,wecandrawapreliminaryconclusionthatthisisstillatypicalroutineoffamiliarpublicrelationspromotion.Therealpurposeis:first,tosuppresstheinvestmentandfinancingofUxin,whichisnotlistedenterpriseswillbefatal,andsecond,fromtheindustryendtotheconsumerside.


    Inthefaceofthecrisis,Uxindidnotmessup,didnotdelete,buttocollectevidence,restorethetruth.


    OnFebruary22,Usinpublishedastatement,whichreadasfollows:


    WhetheritwasthereportingthatwentwrongorUniversoitself(wearealloutsiders,afterall,whocannotreallyseeintoit).Onlyfromthepublicrelationsprocessingmethod,Youxin'spracticeisworthyofaffirmation.


    Firstofall,intheabovestatement,Uxinofficialgavethespecificdataanddetailedcredibleexplanation:"asof9:00PMonFebruary22,2017,thenumberis1,889,075."Dataisthebestproof,themostconvincing.Thestatementgoesontopointouttheheartoftheproblem:"Used-cartradingishighlycyclical,withinventorylevelsvaryingwidelyoverthecourseoftheyeardependingonlowtohighseasonsales.AmongthefalseinformationsourcescirculatingontheInternet,theydeliberatelyinterceptthedataofthelowestpointoftheperiodicinventoryofthesecond-handcarplatform,carryoutwronglogicaldeductionandmakeapartialgeneralization."Inotherwords,theso-called"datafalsification"ofUxinplatformisjustawaytochangetheconceptinordertoachievethepurposeofconfusingthepublic.


    Second,inthestatement,Uxinexpresseditssincereattitudetowardsthepublic,"WefullyunderstandtheattentionofthemediaandthepublictothisindustryandtheindustrybenchmarkplatformsuchasUxinusedcars,andarewillingtokeepactivecommunicationwiththemedia."Atthesametimeasissuingastatement,Uni-Letteractivelyarrangedhigh-levelinterviewswiththemedia,restorethetruth.


    That'sprettyclever!Attitudeiseverything!It'sapsychologicalproblem.WhenfacedwithaPUBLICrelationscrisis,Irespondedwithsincerityassoonaspossible,expressingmyconcernformediacoverageandconsumers.Inthefaceofbeinghacked,Iopenedmyheartopenlyandopenly,whichwasoldbuteffective.ItisnoteasytobeanentrepreneurinChina,andnooneisguaranteedtobesafefromhacking.Aftershowingagoodattitude,andthengiveatrueexplanation,thefinalcrisiscanbeturnedintoanopportunity,orevenabadthingintoagoodthingtospread.


    Onthecontrary,whenaplayerinthefieldofsecond-handcare-commercewasexposedby315lastyear,hedirectlyresponded:thechargingrulesofsecond-handcarmerchantsarealllikethis.Thereisnoapologyorcorrectioninthestatement,andtheadvertisementisforcedtobeadded.Itcanbesaidthatthedirectfiringisverypassive,inthefaceofCCTV's3.15solidundercoverreport,thebrandreputationwasgreatlyaffected.


    2


    IwouldalsoliketosaythatbehindthisPUBLICrelationswarisalsousedcare-commercedevelopmentmustbetheroad.


    Peopleintheriversandlakes,cannotgetthesword.Thistime,uxinwashacked,ahandfulofmaliciousstirbehindworthourreflection.


    EvenifUxindidhavesomeproblems,themedia'sbiggunswouldhavehelpedtocleanuptheindustry.Buthasbeenevolvedintovariousgodsonlyblackletter,single-mindedattitude,theremustbeacatchinthismatter.Behackedunixin,drawaswordtolookaroundtheheartataloss,whoisdone?Whodidit?Rivalsmilingwithoutaword,fastpassing.


    Riversandlakessinister,bulletsflyingatanytime.Now,theletterhasaself-defense,rightandwrongpeople,wedonotgotoentwine.Inreality,intheriver'slakeoftheInternet,briarisovergrown,playrascally,cheat,threaten,copyallsortsofmeansallsortsofuseitsextremely,crisisisceaseless,frombefore3Qbigwar,even"small3"bigwarandsoon.Sothebestpublicrelationsapproachtothiskindofcrisisistobecautiousandturnthecrisisintoanopportunity.Especiallyinthecurrentcriticalperiodofthebattleofsecond-handcare-commerce,donotletanimpropercrisistreatmentandaffecttheirowndevelopment.


    Ofcourse,corporatePUBLICrelationsisnotapanacea,itcanonlybetheicingonthecake,difficulttosendcarbonsnow,itsroleisalsolimited.Realbravewarrior,daretofacethebleaklifeanddrippingblood.Onlybyconstantlyresolvingthecrisiscanwegofurther.Andinthewholeusedcare-commerceecosystem,it'smorelikethrowingstonesinaglasshouse.Ifthewholeindustryemptieditsnest,wouldtherebenoeggs?Originally,usedcare-commerceisabeneficialindustryforpeople.Comparedwithforeigncountries,thereisstillalongwaytogofortheecologicaldevelopmentofusedcare-commerceinChina,whichneedstobejointlybuilt.


    Onlyinthiswayisthetruerightway.