怎么删除企查查的法院判决书NewsontheeveningofJanuary25,recently,BaiduandToutiaolaunchedaroundofpublicrelationsdarkwar,accusingeachotherof"hackingpublicrelations".


    Source:NetizensrevealedthatBaidusetupa"headoffice"tosenda5-yearyear-endbonus


    OnJanuary23,anarticletitled"SeniormediapersonRenQiangjoinedBaidu"pointedoutthatthesocialinformationupdateofseniormediapersonRenQiangshowsthatheofficiallyjoinedBaidu'scontentecologicalMarketingDepartment."BecausethemainjobofthecontentecologyMarketingDepartmentistoplanapublicrelationscampaignagainstBaidu'sbiggestcompetitorintheinformationflowfield,Toutiao,itisalsoknownintheindustryas'Thefirstoffice[TheOfficethatattacksToutiao]'."


    Thearticlepointedoutthat,accordingtopopularsocialmediaplatformPulsar,thedepartmentwassetupbyBaidufounderandRobinLi'swifeMelissa.BaidupublicrelationsdirectorXiongYunwasindirectcharge.ItwasanofficeofPRandGR.


    Atthesametimeasthenewsemerged,financialmediaworker@LuoChangpingrevealedonhismicroblogthatBaiduhada"headstartoffice",whichincludedafive-monthyear-endbonusforgoodperformance,achatrecorddiscussingfriends'workintheheadstartofficeandrecentworkhighlights.Screenshotsshowitsthemeas"Runawayrecentheadlines"andincludevulgarcontent,privacyleaksandfakepromotionalads.


    BaiduVoice:alludingtothemanipulationbehindToutiao


    Thisafternoon,baidu'spublicrelationsWeChataccount"thisbaidupublicrelations"publishedanarticle"thefirstdo?"Inresponsetothe"headoffice"issue.Baidueuphemisticallysaidthatbaiduhadno"firstorder"andmadeemojis."Whatshouldbefirstorderornot,thecontentecologyMarketingDepartmenthasonlybeenestablishedforhalfamonth."Andsaid,"Thiswhiteboard,forgeachat,andthensendamarketingnumbertoseethetricknottowear?"


    AccordingtoBaidu,afteranalyzingLuochangping'sweiboaccount,itwassoldtovariouscompaniessoonafteritwaspostedonthesameday,suchas@Iwasshockedand@HappyZhangJiang.Inaddition,BaidupointedoutthatLuoChangpingistheinitiatorandinvestorofBluemehui,whichrecentlypublishedanumberofarticlessuspectedof"hacking"Baiduandpromoting"Toutiao".


    Baiduspecificallymentionedthe"SeniormediapersonRenQiangjoiningBaidu"releasedbyAIBlueMedia.Baidusaid,"AccordingtoTheupdateofRenQiang'sresumeofjoiningBaidu'scontentecologyMarketingDepartment,wecalculatedthatheofficiallyjoinedBaidu.PointtotheheadofmarketingatAHundredHundredhouseandsay,'He'sinPR!'"


    Todayheadlineresponse:thisyearblackPRverygood!


    Thisevening,theheadline"Thisyear'sBlackPRisGood!",thearticlepointedoutthatrecently,alargenumberofarticlesandcontentshaveappearedontheInternetthatspreadrumorstoslanderToutiao,whichhascausedsometroublestoourusers,partnersandevensomeemployees."Therearemanyindicationsthatthisisapurposefulandorganised'publicrelationshack'.


    First,differentaccountspublish"original"articleswithidenticaltitles,wordsandevenpunctuationatthesametime.Second,turnablindeyetotherumorafterdenyingit,andcontinuetospreadtherumorbycitingthesmallerrevelation;Third,somedefamationattacksandarticlesthatspreadrumors,ofunknownorigin,havenoaccesstolitigation;Fourth,inconsistentthird-partyexperts;Fifth,some"weMedia"accountsmainlypublishtwokindsofarticles.OneistodefileandattackToutiaoandtheotheristopraiseBaidu.Sixth,theanonymouscommunityappearedwiththestrategyof"praisetokill",whichimpliedtheslanderoftheheadline.


    Forexample,onDecember23,ToutiaowontheWuWenjunAward,whichispraisedas"thehighestawardforintelligenttechnologyinChina".Anumberofsensational-mongeringarticlesappearedontheInternet,suchas"ToutiaowonthehighestprizeofARTIFICIALintelligenceby"sponsorship?LackofValuesisdeath"and"BuytheHighestPrizebysponsorship"


    EnoughofToutiao,etc.


    Forexample,thecommentsofalegalexpertareobviouslynotobjectiveandfair,andthecontentofthecommentsiscontrarytoobjectiveandfair,andeventheopinionsareinconsistentwitheachother.Criticizedtoutiao'seducationaladvertisements,sayinglegislationshouldbemadetoclarifytheresponsibilityoftheplatform.Inbaidu's"hemophiliabar",andeven"WeiZexiincident"andotherevents,manytimesfortheplatformjustification.


    Forexample,thefirstarticlepublishedbyweMediaafterregistrationwastoutiaotoutiaoclaimingtohavewonthehighestprizeinartificialintelligence


    Sofar,atotalofthreearticleshavebeenpublished,withtheothertwosupportingBaidu'slawsuitagainstwangJin,aformerexecutive.


    "Competitioninthemarketshouldfollowthemostbasicethicalstandards,crackdownoncyberevilforces,andjointlycreateacleananduprightonlineenvironment,"toutiaosaid.


    Behindthewarofwords:"hundredheadwar"increasinglyfierce


    BehindthepublicrelationsbattlebetweenBaiduandToutiaoisanall-outwarbetweenthetwocompaniesintheadvertisingbusiness,especiallytheinformationflowadvertisingbusiness.


    AccordingtoiResearch's"2017ChinaInformationFlowAdvertisingUserInsightReport",informationflowadvertisingisstillinthestageofrapiddevelopment,informationflowadvertisingmarketisexpectedtoreach55.7billionyuanin2017,accountingfor14.3%oftheoverallnetworkadvertisingmarket,thenextthreeyearswillstillmaintainmorethan50%growthrate.


    Toutiaohasalreadyenteredtheinformationflowadvertisingmarket.ItisrumoredthattheadvertisingrevenueofToutiaoin2016Mayreach10billionyuan.Atthebeginningoftheyear,ZhangYimingsaidthathehopedtheadvertisinginformationflowbusinesscouldreach10billiondollarsin2020.


    AdvertisingrevenuehasalwaysbeenthemainsourceofrevenueforBaidu,butthedevelopmentofinformationflowbusinesswasslow.BaiduInformationFlowwasnotofficiallylauncheduntilthemiddleof2016,butin2017,theinformationflowbusinessdevelopedrapidly.


    BaiduvicePresidentShenDouxiangannouncedattheBaiduWorldConferenceearlierthatthemonthlyflowofInformationonBaiduhasexceeded600million,whichis105timesmorethanwhenitwaslaunchedinMaylastyear,andthedailyflowofshortvideoshasincreasedby169times.Accordingtobaidu'sfinancialreportinthesecondquarterof2017,thedailyliveusersofBaiduinformationFlowexceeded100million.Inthethirdquarter,informationFlowreportedquarterlyannualizedrevenueof$1billion(estimatedannualrevenuebasedonquarterlyrevenue).


    WithBaidu'spowerininformationflowbusinessandtheadvantagespreviouslyaccumulatedbyToutiao,thecompetitionbetweenthetwocompanieswillcontinuetoescalatethisyear.