怎样删除企查查的不良信息carmarkethasbeenbusylately.Inadditiontoseveralfinancingrenrencartookadvantageofthedouble11beforethemelonseedusedcarcourt,claiming100millionyuan.Thegroundsforprosecutionareunfaircompetition.Ofcourse,thisisawrittenstatement,infact,accordingtothehaidiancourtofficialwebsiteofthecasebulletin,becauseeveryonecardissatisfactionmelonseedsecond-handcarintheofficialwebsite,WeChat,mobilephoneAppandeachbignetworkplatformadvertisingpublicity"farahead","leadingthecountry"andotherpromotionalterms,soontheangerandSue.

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    TheaboveistheinformationpublishedontheHaidianCourtwebsite.Caselettersofrenren'slogicisthatbecausealargenumberofadvertisingdictionmelonseedsused,sayssheisaheadandleadthecountry,morethanonemillionpeopleadaybrowsing,etc,lettheaudiencehaveamisunderstanding,thinkthatonlyseedsuseddominance,otherthanamelonseedsusedcarplatform,causetheusertoselecttheseedsused,gaveuptoeveryone,theadvertisementpropagandamisledtheused-carbusinesstraders,butalsoseverelydecreasethepositionofallcarsinusedcardealers,seriouslyweakenthecompetitiveadvantageofallthecar,sotheseedsnetworkbehaviorconstitutesunfaircompetition.


    Seehere,reallywanttosqueezeasweatfortheMarketingDepartmentofrenrencar.Thesubtextofthislogicis,infact,becausetheadvertisementsofusedcarsofMelonseedsarebetterthanmine,somypotentialcustomersinthemarketaretakenaway.Thisisnotdirectedtotheirmarketingworkdidnotdoabit.Ifonlybyadvertisinginsideclaimstobefarahead,itcanreallyoccupythemajorityofthemarket,thenaccordingtotheadvertisinglawhasnotcomeoutbefore,airconditioning,homeappliancesbrandplaylook,shouldhaveenteredtheoligopolyera,howcantherebesomanybrandssurvive.


    Togetbacktothepoint,backtothemelonseedusedcaradvertisingitself,intheadvertisinglawhasachievedtheoverallpopularityoftheadvertisingindustry,alargenumberofnationaladvertising,eveninthepickyuseof"farahead",thisseemstobequite"picky".Renrenche'sownprofilepageonBaidu,forexample,openlylists"thelargestonlinesecond-handcarmarket",whichisprohibitedbyadvertisinglaws.Itbecameareproachtoswiminthewaterandwetfeettowalkontheshore.


    IsthereunfaircompetitionforRenrencars?Thecourthasnotruledyet.Butfromthemarketshare,sunflowerseedsecond-handcarsalesshareisindeedfarahead.AccordingtoMillward,amarketingconsultancy


    AccordingtoBrown'ssecond-handcare-commerceindustrysurveyreport,althoughnearly60%ofpeoplestillchooseofflinechannelsforsecond-handcartrading,onlinechanneltradinghasexceededofflineinsomeregions,withtheoverallproportionofonlinechannelincreasingto41%.Amongthem,theonlinetransactionvolumeofsecond-handcarsinGuaziaccountsforthehighestproportionandthefastestgrowth.Theonlinetransactionvolumeaccountsfor68.3%,withagrowthrateof16.9%,rankingthefirstplace.ThetransactionvolumeofsecondplaceRenrencheandthethirdplaceof58second-handcarsaccountfor9.5%and8.8%respectively.


    Fromthedata,melonseedsecond-handcarintheadvertisementofthedescriptionandwording,andthefactthattheindustrymarketshareismoreconsistent.So,whydoesRenrenwanttoclaimusedcars?


    Withtherecentindustrynewsandnewscombined,itisclearthatthismovemayberenrencaratpresentthemostcost-effective,butalsothemostabletobringtopicflow,akindofupperpathforadvertisingdissemination.InthecriticalmomentbeforetherecentSingles'Day,renrenche'sonlineandofflineresourcesweretakenoffline.InFocusChannel,theadvertisementofRenrencarhasbeenremovedfromtheshelves.SomesourcessaythatthereasonforthiswithdrawalisthatRenrencardoesnotsettletheadvertisingfeeofFocusMedia,whichissuspectedtobeinfinancialdifficulties.Offlineadvertisinghasgonewrong,onlineadvertisingresourceshavealsobeenadjusted,andtherenrencar'sbrandsectiononBaidu'ssearchenginehasrecentlybeenpulledfromtheshelves,despitesomeexternalexplanationsthatitwascausedbyachangeofsupplier.However,bothonlineandofflineexperienceresourceadjustment,eitherinternaldecision-makingleveladjustment,orthereisarealproblemwiththecapital.


    Renren,whichjustannouncedanew$200mfundingroundfromDidiinSeptember,shouldnotrunoutofmoneyinthesecondmonth.However,sinaAutomotivealsoreportedthatAlthoughDidiagreedtoinvestthemoney,itwasimplementedininstallmentsandonlypaidpartofthefinancing.WhetherRenrencangetthemoneylaterdependsonitsperformanceintheremainingthreemonthsof2017.Toseethefollow-upeffectandthendecidewhetherthecostsaftertheaccountisreally,noweverythingisdifficulttosay.


    ThisisnothardtoexplainwhyRenrennowchoosestoSueforsecond-handcars,anddemandsuchahighandexcessivecompensation.Istocausetheattentionoftheindustry,bringfromtheflowofdissemination,intheirownadvertisingoffline,themomentumoftheweakercase,beforetheDouble11tocreateatopic,snipermelonseedsusedcars.Thisisalsothebestwaytofindwhenthemarketdoesnothaveabudget.Thisshouldalsobethemostcost-effectivewayatpresent,fromthepublicrelationsleveltofightback,triggeringsocialrepercussions,therebycausingpressureonmelonseedsecond-handcars.Therefore,theso-calledfalsepropagandaofcompetitorscausesunfaircompetition,whichisprobablyjustaprgimmickinthecaseofitsownweakadvertisingresources.


    ThroughoutthehistoryoftheInternet,theindustryleaderwillhardlyusethenextteartodocompetition.Withquarreltocauseattention,generallyistheindustryrankingatthebackofafew,pullthefirstquarrel,thetopicimmediatelywentup.Afewyearsago,suningVSjingdong,nailchallengeWeChat,thecaseisverymuch.


    Intheend,Ifeltthatitisnoteasyforthecurrentstartupcircletocomeoutontop.Founderistohavethecapacityofflow,ormusthaveabigenoughheartcanacceptallkindsofwildway,halltotalk,cantearupthesleevecompetition,donothave18kindsofmartialarts,reallysorrytostartabusiness.However,intheentertainmentindustryquarrelfrytopicepistolarygimmick,alsomoreandmoreappearintheventurecircle,reallydonotknowwhattodo.